Bailiwick’s public relations experts help clients get the most value by writing compelling stories, developing the most sale-able angles, and bringing newsworthy events to the media’s attention, including new and social media. Bailiwick knows there is a great deal more to PR than press releases. Bailiwick makes full use of the techniques of public relations: press releases, byline articles, editorials and letters-to-the-editor, one-on-one customized pitches, executive and award announcements, and more to get client messages across.
Because public relations is labor-intensive, Bailiwick believes in recycling and repurposing to economically obtain results. For instance, a sales win announcement may be expanded into a customer case study, which may be used to interest vertical media, populate a client’s website and become a component in an overall industry pitch (and perhaps the basis for marketing collateral) or serve as the basis for a blog.
And because social media has become such an important part of the media mix, adapting messaging to that fast-paced, yet evanescent sphere of influence requires creativity, brevity and perseverance.
Bailiwick’s professionals are subject matter experts on building effective customer relationships and leveraging those relationships to help close sales and provide proof points for marketing tactics. Bailiwick’s managed reference program model and best practices have proven successful by every measurement, including revenue generation.
Bailiwick has unparalleled expertise in leveraging third-party references — customers, business partners, and industry analysts for testimonials, endorsements and related vehicles. (Bailiwick built Avaya’s Customer Reference Program from the ground-up – with just 10 original members the Avaya Customer Reference Program grew to over 200 members willing to advocate on the company’s behalf. References supplied through the Bailiwick-managed and staffed program demonstrably influenced sales, quarter-after-quarter.)